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Research papers

The Canadian media directors' television council commercial awareness model

This manuscript discusses the development of the Canadian Media Directors Council (CMDC) Television Commercial Awareness Model. The CMDC model allows advertisers to estimate the awareness levels that are generated from television advertising media...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Marshall Rice, Brad Davis
June 15, 1993
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Citation

Rice and Davis (1993a, June 15). The Canadian media directors' television council commercial awareness model. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-canadian-media-directors-television-council-commercial-awareness-model